The Best Marketing Plan Templates in Excel and Word. An overview of the best FREE and PAID marketing plan templates guaranteed to save you time and raise your budget. A marketing plan is a guide that helps you to find and keep customers and to grow your business. It answers various fundamental marketing questions like How do we position the company and the brand Who are our customers Who are our competitors What is our SWOT analysis scoreDownload Free Business Templates, Management Tools and Excel Templates for Business KPI Development Template. Quick Guide and Model for Developing Effective Key. Here youll find 10 key performance indicator KPI templates you can use for your executive dashboards and business scorecards. KPI scorecard templates include. Learn how to create amazing Excel dashboards. It covers the best dashboard practices, useful tools, and dos donts with Examples Templates. What are our strategic goals How do we translate goals into tactics How do we monitor and measure results Depending on the marketing plan, you will find different planning items and in various levels of detail. The variations seem to be endless. What is consistently similar across all marketing plans, however, is their purpose it is to structure thoughts, set goals, guide activities, align the team and to justify any requested marketing budget. As youre writing a marketing plan, youre forced to consciously think about how to grow the business, which is a valuable additional benefit. But are you sure you are doing it right Is the grass greener in the other Marketing Plan format You probably work with a marketing plan format already. But it can still be beneficial to just go through a couple of checklists to see if you included all important elements, and to occasionally check if youre keeping up with current market standards. Or maybe you want to start from scratch and use an off the shelf, battle tested template to start the next planning cycle. Whatever the reason, we did the work for you. We tested 6 popular marketing plan templates, listed the elements included, named the main differentiator and suggested when to use. Checking this list will save you hours of time and will prepare you for the next marketing plan frenzy. Here are the contenders, from lightweight to sophisticated Vital. Smart. Insights. BDCBusiness. Growthink. Sales Marketing Pro. Click image to enlarge Claim to fame With these templates in hand, along with our blog post of marketing plan best practices, youre on the road to creating a marketing plan that is more effective, measurable and actionable. Features From the 6 templates we checked, this template is by far the most lightweight. Do not expect any advanced content or features. Technical Program Manager Facebook Salary there. There is a Word doc with a small set of placeholders and definitions. The order of the topics feels a bit random and they reveal the agencys focus on digital marketing. The Excel shows similar topics as the Word doc. Marketing Plan Sections IntroductionGoals. Competitive Analysis. SWOT Analysis. Target Market. Buying Cycle. USPBrand. Website. Content Marketing. Social Media Marketing. Email Marketing. SEOMeasurement and KPIs. Marketing Strategy and Tactics Output Format Excel, Word. Price FREE. You have to register and its clearly a lead gen tool for Vital. When to use For SMEs with zero marketing background this planning guide might offer very basic guidance. For marketers this Planning Guide will offer no added value. The word comprehensive in the title is misleading. However, R. E. S. P. E. C. T. to Vital. With this minimalist template this agency managed to end up on position 3 in the Google search results page for the popular term Marketing Plan Template. Our verdict, dont choose Vital for their Marketing Plan Template, but contact them for their SEO and inbound skills. They are clearly doing things right. Author Dave Chaffey and Dan Bosomworth. Claim to fame We make you look like the smartest person in the room. Smart. Insights is helping marketers and businesses get more from integrated digital marketing, to make the most of the great opportunities and avoid wasting time and money. Features The Digital Marketing Planning Template is based on Dan and Daves 1. If you look back at earlier publications, you can see the basics of the Smart. Insights model evolving and improving over time. It is nice to see and shows how insights find their way to newer versions. The template is structured around the RACE Planning framework, which stands for Reach, Act, Convert, Engage. Per RACE area it shows a one page summary checklist of key online marketing activities, structured under the sub headers Opportunity Strategy Action. Marketing Plan Sections Introduction. How to use this RACE Planning Template. PLAN. Create a digital marketing strategy. REACH. Grow your audience online. ACT. Encourage brand interactions and leads. CONVERT. Increase sales through optimization. ENGAGE. Build customer loyalty and advocacy. Resources. Tools to help you create and implement your plans. Output Format 9 page A4 page size PDF Ebook with infographics and checklists. Pricing Free access, but have to leave contact details. When to use If you want to be the smartest person in the room, and if you are looking for a structured approach to plan your digital marketing plan, this e. Book offers you a quick, crystal clear and powerful guidance. It is one of the few marketing templates that suggests concrete KPIs, so youll actually know when youve achieved success. The set up is logically consistent and for structure freaks like ourselves it reads like a charm. Libros Para Leer En Ingles Nivel Intermedio Pdf more. The template is a framework. It is not a concrete and practical fill in the blanks Word doc or Excel sheet. The good news is that, without making any framework adjustments, the Smart. Insights RACE concept can easily be set up in Boardview. Author BDC, an abbreviation for Business Development Bank. It is the only Canadian financial institution dedicated exclusively to entrepreneurs. Claim to fame A marketing plan is your road map for finding and keeping customers. By planning your marketing step by step, you give your company the best chance of success in todays competitive marketplace. Further down the webpage we found a phrase which makes our hearts fill with joy But keep in mind that your marketing plan is not a one time effort you can allow to sit in a binder on your desk. It has to be updated regularly so it reflects the changing needs of your business and your customers. Canada such a beautiful country. Features This 1. There is no budget breakdown, just a placeholder for the overall yearly budget. Which is a bit of a pity, especially when the author of the template happens to be a bank. Marketing Plan Sections Define your brand. Identify your customers. Understand your competitors. Identify your companys strengths, weaknesses, opportunities and threats. Define what makes your business different. Map your customers purchase journey. Create your marketing action plan. Monitor, measure and improve your marketing tactics. Output format Word. Price FREE download. No registration. When to use For SMEs that like to have the basics straight, this template is worth a closer look. As a sub item it includes a Persona versus customer journey stage overview, a topic that can count on an increasing interest from most marketers. For the other planning elements the template seems to cut some corners, with a selection and clustering of sub headers that cover most topics, but could not intuitively be reproduced by us. And then, at the end of the template, an ironic yet iconic statement can be found What is your marketing budget How much can you afford to spend this yearNot How much do you require to achieve your goals or How much does your ROI calculation justify, but How much can you afford to spend almost as in afford to waste.